Why Two Brothers Built Pongg

Insights

Jun 3, 2026

We lost customers to unanswered phones. So we fixed the phone.

Published

Author

AJ Sori

CEO

Before Pongg, my brother Johnny and I were part owners in a home service business. We knocked doors, ran crews, and answered the phone from customers we could. What we learned the hard way is that most of the money you lose in a service business never shows up on a report. It walks away while your phone is ringing to voicemail.

What We Found

We looked into the AI receptionists and automation platforms that were already out there. Two things kept happening. Either the product was underwhelming, or it was powerful but needed someone with a technical background to make it work. A roofer doesn't have a prompt engineer on staff. Neither did we.

What We Built

So we built the thing we wished someone had sold us: a receptionist that works on day one, is packaged for your industry, and is customized to your business during a thirty-minute onboarding you do with a real person. No building. No token math. No twelve-month commitment. Pongg's mission is simple.

Help service-based business owners automate their inbound leads from the first touch to the moment the deal is secured, and make that automation easy enough that it never adds to the owner's plate. We measure every customer interaction against a few questions: Does the customer feel more certain? Did we make their life easier? Would they confidently recommend us to a friend?

We are headquartered in Dallas, we launch October 5, and we are starting with roofing and tree service because that is where we know the pain builds up in storm seasons. We are not here to sell a toolkit. We are here to make sure the next call is answered. Stay ahead.

Get Started

See Why The Fastest Growing Teams Use Pongg

Book a demo to see Pongg in action.

Augment

Get Started

See Why The Fastest Growing Teams Use Pongg

Book a demo to see Pongg in action.

Augment

Get Started

See Why The Fastest Growing Teams Use Pongg

Book a demo to see Pongg in action.

Augment